HP used FESPA 2026 to launch the DesignJet Z6 and Z9+ PostScript Printer Series Plus Edition, targeting small and medium businesses with improved photo-quality output, dual-drop ink technology, and productivity modes that can cut printing time by up to 90%. The company also introduced new PrintOS Production Hub capabilities including AI-powered image upscaling, an Order Approval feature, and an Orders API for integration with CRM and ERP systems. Additionally, HP highlighted growing adoption of its Latex FS70 W printer, with Italian photo lab Newlab among the early EMEA customers citing significant productivity gains and expanded application possibilities through white ink support.